Back in the 1980s and 1990s, newspapers used “monster” people – i.e., make some poor sod out to be a combination of Hitler, Stalin, Pol Pot and Gary Glitter. It didn’t matter if they deserved such treatment. It sold newspapers.
It seems the 21st century spin on this is to take some nobody who bludgeoned their way into the public eye, and pretend they’re Princess Diana come again. It doesn’t matter if they deserve such treatment. It sells newspapers.